A grid is not a cage. It is the system that allows materials produced by different people in different countries to look as though they were created by the same team.
The SDARM grid system is based on 12 columns — the most flexible standard in the history of graphic design. It works in layouts of 1 column (signage, banner), 2 columns (editorial, print), 3 columns (social media, cards) and 4 columns (product grid, tables).
For digital materials, the grid adapts responsively. For printed materials, the proportions are fixed. For signage, a simplified grid of 4 zones is used.
Select the format and the number of columns to see the grid in different contexts of use. The columns in blue show the active area; the gray channels, the spacing between columns.
Each format has its own proportion, resolution and margins. Using the correct proportions from the start avoids cropping, reframing and loss of quality in the final delivery.
Every space in the system is a multiple of 4. The tokens below are the official values — using them guarantees that any material aligns with any other without manual adjustment.
The logo needs room to breathe. Clear space is the mandatory minimum area around the logotype — no text, image or visual element may enter that zone.
Three composition structures covering the most frequent uses — each one with its grid, zones and hierarchy logic defined.
Bleed, safe area and internal margins are mandatory in every file sent to the printer. A file without bleed produces unwanted white edges in the final product.
A grid is visual discipline. Departing from the grid is not creativity — it is carelessness. The rules below protect the coherence of the brand on any medium.